A couple of good points from the article:
- Top-tier bloggers themselves are better educated than top-tier newspaper columnists
- Commentary from trained specialists and insiders instead of professional outsiders (traditional jouralists)
- Audience, which is more media savvy is more interested in being treated as a peer by news sources
- Treating as peers by allowing posting comments in context and writing in a more personal, conversational tone
If you want to read about the classy journalist trips and how journalists sell their integrity in favor of corporate gifts, see A Sell-Out’s Tale.