I just delivered a keynote entitled “The Use of Social Software in Business: Trends Social Software Answers in Today’s Society” through traditional high-end videoconferencing technology to several local university sites in Europe. The event in question was Venus Summer School.
Before that I had a Flashmeeting with the finnish site in Lahti to have a conversation around the basic terms circulating around Web 2.0 and social technologies.
Despite the distance, a lot of good questions and conversations emerged during both presentations.
Rather than focusing on practical case examples, I dvelved into the history of social technology in organizations and provided some theoretical frameworks to analyze social platforms and crowdsourcing built for the purposes of a social enterprise. My key theme was the shift from efficiency and speed to contextual solutions and agile responsiveness. I also stated, that along this technology the structures and power relationships within of our organizations also need to change. I pointed towards early work on Holacracy to improve the self-organizing characteristics of organizations needed for agile steering. My objective was to provide a bit more holistic approach to analyzing Enterprise 2.0. During the conversation part I stated that maybe we should look at crowdsourcing within education: where the crowd is our hidden untapped potential for knowledge creation, students. Participatory inequality will prove to be challending but not impossible to overcome.
Here are my slides:
September 2007 – Venus Summer School – The Use of Social Software in Business: Trends Social Software Answers in Today’s Society
The presentation recording is available here.