Cultural issues in implemention of social technologies


A few moments ago I delivered my presentation entitled “Culture Matters: The cultural requirements for Web 2.0 powered innovation, networking, and collaboration” at Accenture Innovation Forum here in London. I had plenty of time to research, create and cook up new ideas, so the slideshow is almost completely new compared to my earlier work, but I couldn’t resist to put in a few of my favourites.

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I also created a 2×2 matrix to explain my strategy for releasing my presentation recordings. I usually use a camcorder with a wireless microphone to record my talks and I make them available in one way or another – even if the talk was complete failure, as illustrated in the chart below:

Social media publishing strategy

  1. Top performance and great ideas
    Action: Video goes unedited on the internet. Job done.
  2. Top performance but boring rambling
    Action: If you have less of those great ideas, it helps to drop back to audio form and edit out the parts that are complete nonsense.
  3. Weary and unanimated performance, but great ideas
    Action: Better cut out the boring looks and bad hairday, and just release the audio podcast.
  4. Weary and unanimated performance combined with boring rambling
    Action: If you look bad and the content is from somewhere down under, it’s better just cook up a fantasy of what you thought should have happened, in other words blog about it.

The point is to share, no matter what. We’ll see what I will do with the video recording from this event.

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  • Eric Davidove
    Hi Teemu. You inspired me with your desire to constantly share so I have created this brief movie of my presentation about Super Learners.

    http://www.youtube.com/watch?v=2tO57_XdRT0
  • Thanks a lot, Teemu. I was thinking about a presentation or something similar to explain the importance of learning about TICS for an educator community and your excellent photos have been very useful. I´ve left one of them in my sidebar also.
    I write in spanish. You can visit all these references in these two links:
    http://tinyurl.com/2mc68t
    http://tinyurl.com/2r62es
  • Jay, yes SlideShare with audio is nowadays the best option for podcasts. Before that, I used camtasia studio for syncing audio with slides.

    And great point there too about linking thoughts, not just writing. That's the essence of blogging.
  • Teemu,

    Why not use SlideShare with audio? It fits between the lines of your 2x2. Example:

    http://www.slideshare.net/jaycross/naturallearning-ss

    Also, beyond video podcast, how about YouTube?

    More than 10,000 people have watched this explanation of informal learning which consisted of me talking at my camera for ten minutes.

    http://www.youtube.com/watch?v=NlETGJ0mnno

    As for blog posts, most are boring: but a blog can link to the most exciting stuff on the web.

    All the best.

    jay
  • Beautiful presentation design - would love to have seen it in action.

    Very wise publishing strategy too!

    Hopefully this presentation makes it into the first category - this is definitely one I'd like to see. And I can't imagine that you have bad hair days, Teemu.
  • Excellent ! I adore the visual side, especially to present things in the beginning...

    And beyond all, the ideas of wise crowds, weak signals, ecosystem innovation and - the icing on the cake - the organic enterprise. Great stuff, beautifully compiled. There's nearly too much to take at once. ;-)

    If you don't mind I'll embed it in my corporate blog (unfortunately not accessible outside the firm) ; I'm always so proud to share stunning things from my native Finland. (Will drop a line over email...)
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